Nike Launch of Self Lacing Shoes is Actually happening in Spring 2016
As the weekend beckons it’s worth looking back on events this week with the clock finally ticking over to the date in the future (Back to the Future part II) the De Lorean took Marty and Doc to – 21st October 2015! Nike have announced that the self lacing shoes will be available in Spring 2016, so the prediction wasn’t that far off. Be prepared to pay an awful lot of money for this single pair of shoes as they will be sold at auction.
Enjoy the article and leave a comment if you would like a pair of these shoes
“We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes,” says Nike CEO, Mark Parker.
Called the Nike Mag, the first iteration of the sneakers was released back in 2011, only without the self-lacing – or so-called “power lacing” – technology it’s equipped with now. The 2015 Nike Mag will make its public debut on Jimmy Kimmel Live tonight, with Marty McFly himself, Michael J. Fox, in appearance. He was gifted the first pair earlier today, and they look so awesome.
For those of you who just want to know how to get your own pair, you’ll have to wait for spring 2016, when Nike says they’ll be sold at auction with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. There’s no word just yet on what the pricing will be, but Nike says specific details on the auctions will be posted to Nike News and Twitter in 2016.
An auction of Mag shoes back in 2011 raised an impressive US$9.4 million, so the prospect of what next year’s auction could do for our understanding of Parkinson’s disease and how to treat it is really exciting.
According to Edgar Alveraz at Engadget, as cool as they look already, Nike’s responsive power laces are still in their infancy, a representative from the brand telling him that the 2015 Mag features the first iteration of the technology. In basic terms, the system works by sensing the wearer’s movements and adapting the fit of the shoe to provide personalised support.
To get a slightly better idea of the nuts and bolts, Nike posted some details of the patent it filed back in July 2014. It appears that the power lacing mechanism has been inserted in the midsole of the shoe, and is activated via a button on the exterior, which controls a kind of “cog and pulley system”, Lara O’Reilly reports for Business Insider.
Where will we see the technology next? It seems that Nike have plans to deliver this to professional athletes to help enhance performance. I think everyone wishes they were a pro athlete right now!
image source – Nike